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A Brief on Digital Marketing Evolution

Do you know Digital Marketing is as old as 123 years to be exact! Unbelievable right? Yes! It’s true.

The term Digital marketing came in the 1990s. With the introduction of smartphones and other devices, the term became grew more in meaning. It became more sophisticated in the 2000s and the 2010s when the devices capable of supporting digital media boomed.

The term was given a name in the 1990s and popularized amongst the masses in the 2000s with the advent of digital devices, but it still existed long before its recorded time.

The birth of digital marketing happened 123 years ago to be exact. It was in 1896 that Guglielmo Marconi became the first person to demonstrate a “Public transmission of wireless signals.” This was the start of Digital as we know of today. He was the man credited with the invention of the radio.

Guglielmo marconi
Guglielmo Marconi. Credits: Wikipedia

Even though it would take another 10 years for radio to be available to the general public, it was realized by the creators that it could be used to sell stuff. 

It so became that in 1910, the first live broadcast was from an Opera performance at the Met. As a response to the broadcast people immediately bought the show tickets.

Now, this event marked the beginning of what became nearly universal wireless radio communication.

Hence, that way; digital marketing and its implementation strategy was born.

Digital Marketing Firsts : Milestone events that led to Digital and Social evolution

The first ever social media website was launched in 1997 by the name It allowed users to upload profile pictures and connect with others.

The second social website which followed it was founded in 2002 with the name Friendster. It was used as both social networking and gaming platform and became popular in Asia and the Pacific islands. This was followed my Myspace which became popular in 2003.

The first ever search engine by the name Archie was created in 1990 by Alan Emtage, a student at that time in Montreal, Canada.

First signs of content marketing can be dated back to 4200 BC.

The first email was sent by Ray Tomlinson in the early 1970s.

The first ever tweet was sent by founder Jack Dorsey himself at 9:50 pm on 21 March 2006. It read ‘just setting up my twttr’.

Jack Dorsey first tweet
Credits: best tweets ever

The first brand to have its own emoji was Coca-Cola. Interestingly it partnered with Twitter in 2015 and created a hashtag #shareacoke, which generated an emoji of two bottles clicking together.

The Hashtag was first brought to Twitter on August 23, 2007, by Chris Messina. They were previously being used as a hash or pound symbol across the web. But it was in 2007 that Chris developed a detailed suggestion for using them on Twitter.

digital marketing infographic