Social Media for Events
Social Media platforms can spur up plenty of conversations when something is put out on social. Now is also a great time for good content to get recognized as people love to engage productively with quality content on their social feeds.
So, what happens when quality content, social media and brand events come together?
They are sure likely to create a buzz around with quality engagement from the audience.
Here are some of the ways to socialize your events on Social Media:
1. Use a Short and Evergreen Hashtag
Using short, simple yet evergreen hashtags work their magic because it becomes easier for people to remember them. Spur conversations around this Hashtag for your event to be publicized on social. A simple hashtag will also help you create User-Generated Content around the same.
In the end, the goal is to generate content and engagement with your brand for the event.
For example, let’s look at this:
In January 2019, Twitter launched #BrandBowl campaign alongside the famous Super Bowl Campaign. It is designed as a social contest to award companies for their various social media campaigns and brand engagement achievements.
It worked as it was a campaign designed to make sure that everyone was chatting on Twitter while they enjoy this social media contest.
2. Integrate Your Hashtag Into Everything
Integrate your hashtags practically into everything from the moment you start promoting your event on social media. Put it on your website and in your printed and digital advertising. If you are planning printed copies for promoting your event, make sure the hashtag is on the cover and is used tastefully in print. While you are planning around the event, every employer, speaker, vendors, and guests should know what the hashtag is.
3. Appoint a person for Social Media
It would be a great help to solely appoint a social media person for handling your social media activities around the event. For socializing your event effectively, you may need a person who can dedicatedly look after handling your social media platforms. Here is what can be done:
A. Before the Event: The tasks revolve around sharing promotional posts to drive awareness, engagement, and attendance for the event. Here is how you can make your posts more engaging and interesting to read.
B. During the Event:
Tweet what is happening. Post pictures, videos, conversations and user-generated content which is happening live during the event.
Live streaming is popular on social platforms and you can instantly let your followers join you and engage with you effectively.
Also, re-share other people’s posts when they are talking about your event on social.
C. After the Event:
Share the printed and e-articles which have covered your event. Share the highlights of the event in pictures, videos, and other visual content forms.
“When the event has concluded, don’t disappear. Social Media still serves a purpose post-event and can set the stage for your future events success.”Angela Skeen
Sr. Marketing and Event Planner at Ingersoll Rand and Founder of Eventfully Angela.
4. Go Live
Think about how many people can join you live with just a click. They can join your event while they are in a different time zone than yours.
You can stream live both at the time when you are planning this event and during the event. You can publicize your event on various platforms at the same time where a lot of people can join you.
“Live Streaming is exploding and into this year it will continue to grow because the bottom line is that it really works. If brands can fold live streaming into the mix, mainly around live events showcasing speakers, attendees and sponsors they will be positioned for ongoing success into this year.”Marissa Pick
Global Director of B2B Social Media at the CFA Institute.
5. Host a Webinar
Opportunities such as inviting people for a Webinar Session to should not get unnoticed. Make it a chance to say more about your event when people join you for an interactive session.
The benefit of doing this is that you get an instant response and feedback from your audience. You get to answer their FAQs at the same time and know what they have to say about your event.
Doing this increases your chances of improving your social media campaigns for your event and you know what will work and what will not.
The more you interact with your audience live and upfront, the better you know.
6. Provide Real-Time Updates
Provide instant real-time updates on your social media platforms. Twitter, Instagram, and your blog are the best mediums to do so.
The benefit of updating your audience in real-time is that those who can’t access your content like videos during work hours can get the updates from your social.
Also, it becomes a cost-friendly and easier option for you too.
7. Provide a Space to take Pictures
Make everything count.
Provide a space – a background where people can take their pictures from the event. This space lets them candidly take pictures which convey that they were a part of your event – hopefully using the hashtag. This also lets you lay the ground for user-generated content.
This way, you have covered your event in fashion while making it a success.